Every year, the Alaska Travel Industry Association (ATIA) brings together Alaska’s travel world’s movers, shakers, and storytellers. It is where bush pilots bump elbows with tour directors, fishing guides talk sustainability with cruise line executives, and everyone seems to know someone who has landed on a glacier or wrangled a floatplane anchor.

Arctic Legacy is joining the conversation this year and bringing our best flight plans.

Why We’re Going

Jon and I (Jacob), will be in Anchorage representing Arctic Legacy Aviation this week, and our goal is simple. We want to connect the dots across Alaska’s tourism landscape.

Behind every cruise ship that sails into Alaskan waters are guests who want to explore beyond the ports, to the fishing lodges, the bear-viewing areas, and the wild places that make Alaska what it is. That is where we come in. Our mission is to make the air connection between the coast and the interior seamless, safe, and unforgettable.

We want to build partnerships with the cruise industry, tour operators, and travel planners who need a dependable air partner. Arctic Legacy can be the airline of choice for connecting the Alaska you can sail to with the Alaska you can only fly to.

About the Conference

The 2025 ATIA Conference is Alaska’s largest gathering of tourism professionals. It brings together business leaders from the cruise and hospitality industries, small tour companies, Native corporations, and community organizations. This year’s theme, “Growing Together, Responsibly,” fits us perfectly. Growth is in our blood, but so is respect for the land, weather, and people we serve.

We are especially excited about a few sessions and attendees:

• John Binkley, former Cruise Line International Association chairman, will speak on the future of Alaska cruise tourism.
• ATIA’s President and CEO, Sarah Leonard, is leading discussions on sustainable growth and community-based tourism.
• Leaders from Princess Cruises, Holland America, and Norwegian Cruise Line will be in attendance. We look forward to discussing how aviation can enhance the guest experience before and after each voyage.

Arctic Legacy Aviation will be there, ready to discuss logistics, reliability, and what it takes to serve some of the state’s most remote and beautiful areas.

What We’re Bringing to the Table

We are not just another airline. Arctic Legacy’s foundation is built on Alaska’s history of service and trust. We know the terrain, the weather patterns, and the realities of flying people safely from ship to summit. Our fleet and crews are built for Alaska, and so is our mindset.

When travelers step off a cruise ship in Seward or Whittier, their adventure should continue effortlessly by air. We are here to make that connection not only possible but exceptional.

The conference is also a chance to strengthen ties with tourism boards, local governments, and community operators who share our belief that responsible connectivity is Alaska’s next frontier.

Why It Matters

Alaska depends on connection. Cruise ships bring travelers to our shores, local businesses bring those stories to life, and airplanes keep everyone linked across a state larger than most countries.

At Arctic Legacy, we see aviation as a bridge that supports every part of the state’s travel economy. We are here to collaborate, not compete.

If You’ll Be There

If you are attending ATIA, we would love to connect. You will probably find us trading weather stories with tour operators or sketching flight routes on napkins between sessions. Come say hello. Tell us about your work, travelers, and vision for Alaska’s future.

If you are in the cruise or tourism industry and have not worked with us yet, let’s change that. Let’s build something lasting, like Alaskans always have: with a handshake, a story, and a shared purpose.

It is not about getting there first when it comes to showing people the best of Alaska. It is about showing up and connecting the dots.